基于元分析方法的可穿戴设备用户采纳行为研究

A Meta-analysis on Users' Adoption of Wearable Device

可穿戴设备作为一种在健康医疗领域的新型智能终端硬件,其采纳行为的研究日渐受到许多学者的关注,这样有助于提供商抓住产品的重点来吸引客户,采取有效的产品策略来增强满意度。基于元分析方法,本文对25篇关于可穿戴设备用户采纳行为研究的文献进行统计分析,研究产品的感知有用性、感知易用性、感知娱乐性、感知风险性、主观规范、相对优势、兼容性、设计美感、个体创新性、亚文化吸引等因素对用户使用可穿戴设备的态度与行为意向的影响。根据研究结果可知,感知有用性对态度和行为意向的影响作用最为显著。最后整理分析得到关于可穿戴采纳行为研究的综合框架,并提出了可穿戴设备提供商需要注重提高产品性能及用户体验等。

Wearable device is a new kind of intelligent terminal hardware in healthcare. The studies on its adoption attract more and more attention among scholars. It will help the supplier to seize the focus of the product to attract customers, and take effective strategies to enhance product satisfaction. This research conducted a meta-analysis of 25 studies on users＇ adoption toward wearable device, in order to explore and examine the effect of perceived usefulness, perceived ease of use, perceived enjoyment, perceived risk, subjective norm, relative advantage, compatibility, design aesthetics, personal innovativeness and subcul- tural appeal of products on attitude and behavioral intention. According to the results, perceived usefulness has the most significant effect on attitude and behavioral intention. A comprehensive research model was proposed based on the results of analysis and the suggestions are that wearable device providers should fo- cus on improving products＇ performance and user＇ experience, etc.