健康类可穿戴设备用户融入意向影响因素的实证研究

An Empirical Study of Users' Engagement Intention on Healthy Wearable Devices

随着可穿戴设备用户的增加以及功能的丰富,用户对可穿戴设备的认知也在不断变化。可穿戴设备用户融入意向的影响因素研究对了解用户对可穿戴设备的关注点,改进可穿戴设备的功能,提高用户对可穿戴设备融入意向具有一定的借鉴意义。本文基于推拉理论,从用户内在动机与可穿戴设备自身属性两个方向研究影响用户对健康类可穿戴设备融入意向的因素,采用问卷调查的方法收集数据,利用SmartPLS3.0对数据进行实证分析。研究表明除休闲时尚动机外,信息获取动机、社会交往动机、产品功能属性以及产品享乐属性均对可穿戴设备用户融入意向有显著正向影响。

With users of wearable devices increasing and functions of wearable devices added, users： cognition to wearable devices has been changing constantly. This study contributes to a better understanding of users＇ core concerns about wearable devices, and provides references for the function improvement of wearable devices and users＇ engagement intentions enhancement to wearable devices. Based on push-pull theory, this paper examines the factors that affect users＇ engagement intentions to wearable devices in two directions, which include intrinsic motivations of users and attributes of wearable devices. In this study, SmartPLS3.0 is employed to test the proposed model and corresponding hypothesis on data collected by questionnaires. The results show that except the leisure/fashion motivation, information acquisition motivation, social Interaction motivation, product＇s utilitarian attributes and hedonic attributes have significant positive impacts on users＇ engagement intention.