试述子恺漫画在广告宣传中的应用

On the Application of Feng Zikai's Caricature in Advertisements

丰子恺漫画清新隽永、质朴自然,饱含人间温情,深得世人喜爱,常被制作成各类广告宣传画而广为传播。其漫画广告功能可分产品宣传和思想宣传两大类,但又各有交集。新中国成立之初及2013年以来,应是其漫画广告使用次数最频繁和数量最多的时期。

Feng Zikai＇s caricature is meaningful, plain, nature, rich in affection and popular with the people, therefore it often takes the form of advertisements. Its adverting functions are to publicize products and thoughts. In the period of 1949--2013, it is applied most frequently in the advertisement.