“互联网+民族文化”双重视域下的包装设计创新

Innovation of Package Design under the Double Vision of "Internet+National Culture"

目的探讨"互联网+民族文化"双重视域下包装设计理念、方式的创新。方法分析"互联网+"对包装设计的影响,研究民族文化元素应用在设计中面临的问题,探讨带有互联网特征的包装设计方式与理念。结论未来产品设计中民族文化元素在"互联网+"的背景下具有了更大的想象空间,需要设计者做出创造性地突破。

It aims to study the package design concept and the innovative way under the background of ＂Internet ＋ national culture＂. It analyzes the influences of ＂Internet＋＂ on packaging design, studies the problems of national culture elements application in design, and discusses the packaging design way and concept with Internet features. National cul- tural elements in future product design under the ＂Internet＋＂ background have greater imagination, designers need to make creative breakthrough.