基于用户体验的产品包装设计策略

Product Packaging Design Strategy Based on User Experience

目的研究基于用户体验的产品包装设计策略。方法分析用户体验的3个层次及用户体验的产品包装设计特点,有针对性地提出相应的产品包装设计策略。结论在本能层方面,要设计独特的造型,运用富有吸引力的材料;在行为层方面,要改造原有结构,改善使用体验,拓展使用功能,增强互动乐趣;在反思层方面,要创建互动体验以激发用户创造力,营造情感体验,引发自我认知,进行引人自省的可持续性设计。

It aims to study the strategy of product packaging design based on user experience. It analyzes the charac- teristics of the three levels of user experience and user experience of product packaging design, and then puts forward the corresponding product packaging design strategy. In the instinctive level, design a unique form, use the attractive mate- rials. In the aspects of the behavior, transform the original structure, improve the use of experience, expand the use of function, enhance interactive fun. In terms of the reflection layer, create interactive experience to stimulate the creativity of the user and create emotional experience, cause self cognition, cite people introspection of sustainable design.