平面设计中不平的多元化媒介研究

Uneven Diversified Media in Graphic Design

目的探索"平面不平"作品中媒介的表现形式和运用方法,充分发挥多元化媒介在设计中的创新作用。方法通过分析国内外不同的优秀设计案例,归纳了媒介的三大结合类型,即同形同质、同形异质和异形异质,总结了媒介选择与运用的方法,展望了多元化媒介的研究方向。结论 "平面不平"设计中多元化媒介的研究与利用,有利于拓宽平面设计理念和创意表现,有利于设计师提升作品视效和价值以满足受众的需求。具体设计实践时应从图形与媒介的结合方式、空间比例、媒介的保存以及情感属性等方面进行全面考虑。

It aims to explore the forms and application methods of different media in ＂uneven flat＂ works, and let di- versified media playing important role of innovation in design. By analyzing several different excellent domestic and for- eign cases, it generalizes the three major types of media： same form with same substance, same form with different sub- stance, and different form with different substance; and summarizes the design methods of using media as well as the re- search directions of diversified media in the future. The researches and applications of diversified media in ＂uneven flat＂ design can help to broaden the concept of graphic design and creative expressions, and help designers improve the visual effects and design values to meet the needs of audience. During the design practice, it is important and necessary for de- signers to fully consider these aspects： the combination ways of graphics and media, the space proportion, the preservation of media and its emotional properties.