摘要
目的研究视幻艺术在平面广告中的运用与融合。方法分别从视幻艺术的形与色对其艺术特征进行归纳和总结,探讨平面广告中运用视幻艺术的实际意义和实践价值。结论合理地运用人的视觉机能和视觉心理,根据广告传达的内容,有针对性选择相应的视幻错觉形式,可以达到创造出神奇而丰富视觉的效果,激起人们浓厚的观看兴趣,从而达到视觉信息良好传递的目的。
It aims to research the application and integration of visual illusion art in graphic advertisement. It summa- rizes the artistic features of visual illusion from the angle of shape and color respectively, The practical significance and value of applying the visual illusion in graphic advertising are also discussed. It points out that by utilizing visual function and visual psychology properly and choosing the appropriate corresponding visual illusion pattern based on the adver- tisement contents aiming to convey, it could create a magical and plentiful visual effect and arouse people＇s strong watching interest so as to achieve the purpose of having a favorable visual information transmission.
出处
《包装工程》
CAS
北大核心
2017年第10期184-187,共4页
Packaging Engineering
基金
教育部人文社会科学研究项目基金(09YJA760009)
湖南科技学院设计艺术重点建设学科资助项目
关键词
视幻
视错觉
视觉心理
平面广告
visual illusion
optical illusion
visual psychology
graphic advertisement
