水墨意境在茶包设计中的融合运用

Fusion and Application of Artistic Conception of Chinese Ink in Packaging Design of Teas

目的研究传统水墨意境的艺术手法在茶包设计中的融合运用。方法通过阐述水墨意境的构成元素以及艺术表现,探析文字、图形、色彩以及意境在茶包视觉设计中的融合运用,以独特新颖、富有变幻的水墨韵味强化包装的艺术感染力和视觉冲击力。结论水墨意境以简胜繁的艺术特点与茶文化有着自然的契合,融合运用到茶包视觉设计中,能够实现包装外部特征与内在意蕴的完美结合。

It aims to study the artistic mixture of the traditional Chinese ink painting expression with the design of the tea bags. Through the elaboration of the elements in Chinese ink painting and their artistic expression, it explains that the use of characters, graphics, and colors of water and ink in the visual design of the tea bags can strengthen the artistic ap- peal and visual impact of the packaging. As a result, the traditional Chinese ink painting, with its simple strokes, unity of form and spirit, feature of revealing the essence and spirit of the objects, naturally agrees with the tea culture in terms of minimalism. Therefore, the mixture can realize the perfect combination of the external characteristics and the intrinsic implication of the packaging.