特色小镇建设背景下的旅游产品设计要素研究

Tourism Product Design Elements under the Background of the Construction of Characteristic Town

目的研究特色小镇产业、文化、旅游"三位一体"建设背景下的旅游产品设计。方法通过对青田石雕特色小镇、龙泉中国青瓷小镇、百山祖乐氧避暑小镇等较有代表性的历史经典产业特色小镇建设为例,对特色小镇建设中的特色产品设计与传统旅游文化用品设计进行分析和比较。结果提出了基于历史经典产业结合现有的产业、文化、旅游"三位一体"发展特色小镇背景下对旅游纪念品开发设计的新思路。结论传统景区旅游纪念品和文创产品在转变为特色小镇的文创用品设计时,要结合产业要素。

It aims to research on tourism souvenir design under the background of characteristic town construction featuring the 'trinity' of industry,culture and tourism. We firstly look into the construction of three respective examples of typical Chinese characteristic towns: Qingtian town, Longquan town and Baishanzu summer resort. Then we analyze and compare the difference between characteristic town souvenir. Design and traditional tourism souvenir design. Finally we put forward some new ideas of developing tourism souvenirs based on the combination of historical traditional industry and the 'trinity'. It points out that the elements of industry, culture and tourism should be taken into consideration when converting traditional tourism souvenirs into characteristic town souvenirs.