浅析城市商业银行核心竞争力的SWOT分析——以招商银行为例

SWOT analysis of the core competitiveness of City Commercial Banks——China Merchants Bank as an example

目前在越来越多的外资银行不断涌入国内市场争夺市场份额的情况下,如何有效地提升商业银行自身的核心竞争力就显得尤为重要。通过清晰的发展战略是提升城市商业银行核心竞争力的保证;完善公司治理结构是城市商业银行核心竞争力的制度保障;提升风险管理管控能力是提升城市商业银行核心竞争力的基础等有效措施来提升城市商业银行核心竞争力。

with the rapid development of China economy, and the financial environment changes, the changes of industrial structure, to China＇s city commercial banks in the external business environment has caused a significant impact, at the same time, China＇s banking industry has changed the living environment and the threat of development leads to Chinese commercial banking industry is facing joint the opportunities and challenges, domestic banks are also increasingly fierce competition, more and more of the influx of foreign banks to compete for market share in the domestic market, it is very important to how to effectively enhance the core competitiveness of commercial banks.