从展示道具谈专卖店展示空间体验设计

Analysis on Space Display Design for Exclusive Shops in Terms of Store Fixtures & Retail Displays

在体验经济时代,专卖店展示空间的设计不仅需要对商品进行合理有效的展示,更应注重是否能够在顾客购物过程中为其营造良好的体验。作为专卖店展示空间的主要组成部分,展示道具的设计表现具有直观性和整体性,与顾客有着最直接的联系,因此展示道具对营造合适的空间体验有着极为重要的作用。本文尝试以展示道具为切入点,从造型、色彩、材质、功能以及交互性等角度分析其在专卖店展示空间体验设计中的重要作用,为此类设计实践提供一定参考。

In experience economic era, the display space design of exclusive shops should not only effectively present the products, but also offer pleasing shopping experience for customers. As the main element of exclusive shops, store fixtures ＆ retail displays plays a very important role in building the shopping experience. This paper tbcuses on the role of store fixtures ＆ retail displays in building customer experience in temas of sculp, color, texture, function and interaction, so as to provide references for design practices.