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浅谈移动广告对受众消费行为的影响

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摘要 移动互联网的发展极大地改变着人们的日常生活,同时也对人们传统的消费心理和消费行为产生了一定的冲击。移动广告的出现使得广告主进行营销活动时的媒介选择极为丰富,也为广告的精准投放提供了数据支持。本文在论述广告环境变化的基础上,对受众消费行为进行了剖析,并阐述了几个方面的影响,旨在为广告营销决策提供参考。
作者 张宁
出处 《科学家》 2017年第4期5-6,共2页 Scientist
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