“双创”背景下应用型高校学生创业意图探析——以山东协和学院经济管理学院学生为例

Study on the Entrepreneurial Intentions of Applied University Students During the Implementation of Mass Entrepreneurship and Public Innovation Strategy——A Case Study of the Students of the School of Economic Management of Shandong Xiehe University

以山东协和学院经济管理学院学生创业意图为例,探讨和评估"大众创业、万众创新"时代背景下我国应用型高校大学生创业意图的现状、创业动机、创业障碍等,以培育大学生创业意识和创业精神,提升创业能力、促进创业,推动贯彻落实"双创"国家战略。各级政府、金融机构、高等学校等各方需要建立健全大学生创业筹融资机制,解决创业头等难题,将大学生的创业意图转化为真正的创业行为。

Based on the case study of the students of the School of Economic Management of Shandong Xiehe University, this paper aims to explore the current status of entrepreneurial intentions, motivations and obstacles of applied university students of China, which has been actively implementing the Strategy of Mass Entrepreneurship and Public Innovation. The research finds that the respondents have relatively high entrepreneurial intentions. Tile entrepreneurial motivations and obstacles of the respondents are various. To utilize talents, obtain economic returns and create job opportunities are the top three motivations. Meanwhile, lack of startup financial capital and lack of financing channels are the biggest obstacles. More measures need to be taken by governments at all levels, banks and the whole society so as to turn university students＇ entrepreneurial intentions into real entrepreneurial activities.