摘要
This paper examines the economic value of country image from the perspective of exportprices through matching the CEPII export price data with the British BroadcastingCompany country image data from 2006 to 2013. The estimation results show thatpositive country image has an ＂elevating＇＂ effect and negative country image has a＂＇depressing＂ effect on export prices. The results also indicate that the lower the levelof economic development of an export or import country, the stronger the export priceeffect of country image. As distances between export countries and trading partnersincrease, the elevating effeet of positive country image on export priees becomes weaker.However, the depressing effect of negative country image does not become weaker overgreater distances. We find that export prices are depressed by negative country image toa greater degree for China than for other countries. Therefore, it is necessary for Chinato prevent the occurrence of incidents detrimental to country image.
