经济全球化下我国电子商务产业链模式选择

Research on the Mode Selection of China's E-commerce Industry Chain Under the Economic Globalization

经济全球化时代下,随着电子商务在世界范围内的快速发展,全球经济一体化的特征更加显著,产业链上各环节联系不断增强。基于此,文章在企业的视角下,结合当前经济全球化的背景,对我国电子商务产业链模式的选择进行相关研究。文章在分析国内现有跨境电子商务贸易平台模式的基础上,对电子商务产业发展模式的构建进行探讨,分别举例阐述了当前我国电子商务产业链发展的四种模式。

In the era of economic globalization, with the rapid development of e-commerce in the world, the characteristics of the global economic integration become more significant, and the links in the industrial chain are increasing. Based on this, this paper mainly from the perspective of the enterprise, combined with the background of the current economic globalization, China＇s e-commerce industry chain mode selection of related research. Based on the analysis of the existing domestic cross-border e-commerce trade platform mode, to explore the development model of e-commerce industry, elaborate the four patterns of China＇s e-commerce industry chain development.