广东省科技服务超市商业模式研究——以肇庆市智慧超市为例

Research on Business Model of Guangdong Science and Technology Service Supermarket---Taking Zhaoqing Smart Supermarkets as an Example

以肇庆市智慧超市为科技服务行业的代表,运用商业模式画布工具分析其商业模式,找出存在的问题,并提出相应的对策。本研究对于提升区域自主创新能力,加快广东省科技服务产业的发展,促进广东产业转型升级具有重要战略意义。

This paper focuses on Zhaoqing smart supermarkets, because it represents the science and technology service industry. Through the field research and internal interview, we get a comprehensive understanding about the enterprise, then we use the Business Model Canvas tool invented by Ostervealder to analyze its business model, draw the deficiencies and propose countermeasures. This study benefits the development of Guangdong science and technology service industry, which cannot only enhance the regional capability of independent innovation, but also promote industrial restructuring and upgrading.