农地流转农户心理决策模型研究

Modeling of farmer household psychological decision-making in farmland transfer

基于安徽省宿州、界首、郞溪、肥西和凤阳5县市的农户问卷调研数据,以计划行为理论为框架,以结构方程模型为数理分析工具,从内在心理特征角度分析农户参与农地流转的行为意愿,揭示农户心理决策过程,构建农户心理决策模型。研究结果表明:农地流转决策过程中,农户行为态度、主观规范、知觉行为控制均对决策有显著影响,其中行为态度影响最大,知觉行为控制影响次之,主观规范影响相对较小;行为态度以工具性态度影响为主,流转收益、可持续生计等是构成行为态度的主要因素;知觉行为控制影响意愿表达,亦能直接影响行为发生;主观规范中村组意见影响最大,流转政策设计应重视基层自治组织;农户流转行为与意愿大多一致,若存在差异则主要源于家庭资源禀赋、市场环境和政策制度等客观因素对农户决策的调控作用。

Based on questionnaire data from rural households in Suzhou, Jieshou, Langxi, Feixi and Fengyang of Anhui Province, the behavioral intention of households to participate in farmland transfer was analyzed from the perspective of internal psychological characteristics using theory of planned behavior and structural equation modeling. We found that during the decision-making of farmland transfer, households＇ attitudes toward behavior, subjective norms and perceived behavioral control have significant effects on decision-making. For these three influencing factors, attitudes toward behavior has the greatest effect, the perceived behavioral control has a minor effect and subjective norms have the smallest effect. The attitudes toward behavior are mainly based on the instrumental attitude influence, transfer benefit and sustainable livelihoods are the major factors to formulate attitudes toward behavior. Perceived behavioral control affects willingness expression and directly affects behavioral occurrence. In subjective norms, the group＇s opinion has the greatest effect, so the design of transfer policies should pay more attention to grassroot self-governing organizations. Household transfer behavior and willingness are mostly the same, some differences are mainly due to the moderating effect of objective factors such as family resource endowment, market environment and policy systems.