贵州省养生旅游客源市场分析

Analysis of the Wellness Tourism Market of Guizhou Province

贵州省养生旅游资源丰富,养生旅游产业正蓬勃发展,急需对养生旅游客源市场进行分析研究。文章搜集整理了与贵州养生旅游客源市场相关的18个指标,运用SPSS统计软件包,采用主成分分析法和系统聚类法对贵州的国内养生旅游客源市场进行分析,识别出影响贵州养生旅游客源市场的6个主要公因子;并应用系统聚类分析法把贵州省养生旅游客源市场划分为4个级别。

There are abundant health -preserving resources in Guizhou province, where the wellness tourism industry： is booming. To better develop these resources, it is necessary to throw lights on its market demand. In this study, the author puts forward 18 indicators to assess the tourism market demand of the wellness tourism industry in Guihzou based on existing literatures, and then employs Principal Component Analysis to analyze the domestic mar- ket with the help of SPSS. 6 main factors, i^ffluencing the market demand, were identified. Based on this finding, the author further classifies the market into 4 levels by using Hierarchical Clustering Analysis, and then argues the development suggestions for each market segment, which are practically significant for better developing the indus- try in the province.