大数据背景下C2C电子商务中的信用问题及对策

Research on the C2C E-commerce Credit Problems and Countermeasures on the Background of Big Data

随着C2C网上购物市场的繁荣,交易中买卖双方的失信行为频频发生,严重影响着C2C电子商务的健康发展。以在C2C网站有过购物经历的网络消费者和商家为样本,通过问卷调查发现我国C2C电子商务中出现的信用问题,分析信用问题产生的原因,在大数据背景下提出健全电子商务相关的法律法规、加强政府监管和失信惩罚力度、加强交易双方的身份验证、建立电子商务信用信息平台、加强网络的安全性、提高全体公民的信用意识的解决对策。

With the C2C online shopping market prosperity, faithless behavior of buyers and sellers in transaction have occurred frequently, seriously affecting the healthy development of C2C e-commerce. Consumers who had shopping experience and sellers in C2C website are taken as the research samples. Through the survey the credit problems in C2C e-commerce in China are found, and the reasons of credit problems are analyzed. Finally countermeasures, such as improving the relevant laws and regula- tions on e-commerce, strengthening government regulation and faithless punishment,strengthening the authentication of both par- ties, building e-commerce credit information platform, strengthening the security of the network, improving the credit conscious- ness of all citizens in the background of big data, are put forward.