突发群体性事件中媒体对群际情绪的引导

Media guidance of intergroup emotion in sudden mass incidents

新媒体的发展日新月异,而传统媒体囿于体制的制约其发展进路并未清晰,日趋成为公众参与事件的重要肇因之一。群际情绪作为群体态度中的重要影响要素,在突发群体性事件中不断扩散流转,并引领事件的基本走向、促动事件的整体进程。通过对突发群体性事件中群际情绪在网络背景下的渐进式衍变,结合态度理论的认知、情绪、行为三个阶段,明晰群际情绪在突发群体性事件中的演变过程,并离析出媒体在突发群体性事件中对群际情绪的引导干预,从而有针对性地提出媒体、基层政府应对群际情绪的规制之道。

The cinfined to the development of new media is changing with institutional control of its development. It is the passing of each day, and the traditional media are not becoming one of the important causes of public participa- tion in unexpected mass incidents. Intergroup emotion as an important factor in the group attitude continues to spread,lead the basic trend of sudden mass incidents, and promote the overall process of sudden mass incidents. Through the gradual evolution of the group emotion in the network background, combined with the cognitive, emo- tional and behavioral stages of the.attitude theory,it clarifies the evolution process of the group emotion in the sud- den group event and the media in the sudden mass incidents in the intercourse of the emotional intervention, and thus presents some methods for the media and government to cope with intergroup emotion regulation.