食品安全危机下企业社会责任行为的结构维度分析

Analysis of structural dimensions of corporate social responsibility behavior in food safety crisis

频频发生的食品安全问题严重威胁着企业的品牌形象,破坏了企业长期建立起来的消费者—品牌关系。在此背景下,有必要研究危机企业应该从哪些方面进行突破,以修复受损的品牌形象,重塑消费者对企业的信任。通过设计企业社会责任行为量表,并通过问卷调查的方法收集数据,然后对食品安全危机企业的社会责任行为进行了探索性因子分析和验证性因子分析,从而得出企业社会责任行为的结构维度。

The frequently occurring food safety crises seriously threaten companies＇ brand images and destroy con- sumer- brand relationship established by enterprises with a long time. In this view, we attempt to study what the specific enterprise should do in order to repair the damaged brand image and rebuild consumers＇ trust in the enter- prises. In this paper, we firstly design a scale of corporate social responsibility behavior, and then collect data by means of questionnaire survey, and finally conduct an exploratory factor analysis and confirmatory factor analysis of the social responsibility behavior of food safety crisis so as to get the structure dimension of corporate social respon- sibility behavior.