建国以来我国体育报道中的人物形象及话语变迁

Character Images and Discourse Changement in Sports Reports Since the Founding of the PRC

对建国以来体育新闻报道中的人物形象进行历时性分析,考察半个多世纪以来大众传媒在社会政治、文化语境的变迁中如何报道体育人物,力图从体育、传媒和社会互动关系中厘清体育报道的历史脉络。认为从宏大叙事中的"英雄"神话,到举国体制中树立的"典型"人物,再到新媒体环境下的个性"网红",体育报道中人物形象所经历的变迁,既是国家进步、时代观念改变的结果,也是各个历史时期的媒介生态和受众诉求不同导致的体育报道不同"叙述"方式使然,更折射出"体育"本身所承载的初始意涵逐步回归的过程。

Through the diachronic analysis of the characters from sports news, the authors observe how the mass media re- ports sports personality under the changes of social politics and cultural context since the founding of the PRC, trying to clarify the historical context of sports news from the interaction between sports, media and the society. It argues that from the hero-myths of grand narrative to the typical character created by nationwide system and to the online celebrities under the new media environment, this transition is not only the result of the changes of national progress and the times, but also the result of the different narrative modes of the sports reports and the different media ecology and ways in the different historical periods, reflecting that the sport itself carries the initial meaning of the process of gradual regression.