基于“互联网+”引导下的社区连锁书店创新设计转型研究

Based on the "Internet+" Community Bookstore Chain, Guided by the Transformation of Innovation Design Research

伴随着城市自身发展的一系列连锁效应以及互联网"+"观念在各行业的广泛尝试,以互联网为首的新兴资本的注入给处于发展瓶颈期的城市带来了新的转机与突破,但也给一些传统的文化产业带来了巨大挑战与生存的难题。文章通过研究基于互联网"+"理念引导下传统书店的转型与发展,从"互联网+"的基本概念入手,探讨了社区连锁服务类型的资源整合与优化,同时提出了基于"互联网+"理念下社区连锁书店的创新设计和经营模式。

Along with the development of the city itself a series of chain reaction and the ＂lnternet＋＂ concept widely in various fields, headed by the Internet new capital injection to the bottleneck of urban development period brings new change and breakthrough, but also to some traditional culture industry has brought the huge challenge and survival problems. In this paper, through the research based on the concept of the ＂lnternet＋＂ guided by the transformation and development of the traditional bookstores, starting from the basic concept of ＂Internet ＋＂, discusses the community service chain type of resource integration and optimization, at the same time, based on the concept of ＂lnternet ＋＂ community bookstore chain of creative design and operation mode.