三亚市品牌农业现状与发展思路

Current Situation and Development Concepts of Brand Agriculture in Sanya City

农产品品牌建设是振兴农村经济、促进农业升级、增加农民收入、发展现代农业的战略性举措。从"三品一标"认证、商标注册、标准化生产等方面分析三亚市农业品牌建设情况,剖析存在的主要问题,在此基础上探讨品牌化农业发展思路。

Brand construction of agricultural products is a strategic measure for revitalization of rural economy, promotion of agricultural industry and farmers＇ income, and development of modem agriculture. The agricultural product brand construction in Sanya was analyzed from the aspects of ＇Three Agricultural Products and One Indication＇ （nonpoUuted agricultural product, green food and organic agricultural product, and one geological indication of agricultural product）, trademark registration and standardized production, and its main problems were discussed, based on which the development concepts of agricultural brand were put forward.