新世界主义与对外传播战略——基于“传播与人类命运共同体”穹顶模型的理论思考

New Cosmopolitanism and External Communication Strategy:Theoretical Thinking Based on the Dome Model of “Communication and the Community of Common Destiny for All Mankind”

学界有关新世界主义与中国传媒发展问题的探讨,启发人们认识到中国提出新世界主义的理念与话语其实是中国崛起的内在要求,是中国国运的外在呈现。基于一种"传播与人类命运共同体"的理论框架进行检视,对外传播位于系统中的高端位置,具有引领性作用。在新世界主义理念之下的对外传播,应以人类命运共同体为核心出发点,以寻求更丰盛的信息交换、价值包容和文明理解,需要面对不同文化,主动学习、对话和调整,并互相影响,形成一种共商共建的行动态势,才能达成一种共赢共享的格局结果。为此,中国对外传播战略需要扩充传播的主体、拓展传播的场域和优化传播的结构。

The discussion about the issue of New Cosmopolitanism and the development of Chinese media inspires people to realize that China putting forward the idea and discourse of the New Cosmopolitanism is actually the inherent requirement of the rise of China and the outward appearance of Chinese national fate.Based on the Dome Model of 'communication and the community of common destiny for all mankind', the external communication is located in the high-end position with a leading role in its system. Under the New Cosmopolitanism idea, the external communication should be based on 'the community of common destiny for all mankind', in order to seek more abundant information exchange, value inclusion and civilization understanding, and to face different cultures with active learning, dialogue and adjustment, and influence each other, hence to form a joint action after deliberations and achieve a win-win situation to share the results. In order to fulfill the external communication strategy, China needs to adopt more communicators without any restrictions, expand the field of communication and optimize the structure of communication.