体育构建上海形象的途径及机制研究

Means and Mechanism of Constructing the Image of Shanghai with Sports

随着全球化进程的进一步加速,城市形象问题业已成为城市规划发展的重点,也越来引起国际城市关系研究者的重点关注。体育在提升城市内涵,树立城市形象方面具有特殊作用。上海建设全球化体育城市的目标,为城市形象塑造带来了新的机遇,如何通过体育构建及塑造上海城市形象,其具体途径及机制也被提上重要议程。本研究认为,体育构建上海城市形象的路径可以包含以下几个方面:(1)强调政府主导地位;(2)以体育实力地位培育城市形象领导力;(3)走体育赛事战略发展之路;(4)以体育产业经济接轨巩固城市形象凝聚力;(5)以体育文化交流提升上海城市形象感染力。

Following the acceleration of globalization process, city image has become a key for urban planning and development and has attracted the main attention of the international city relationship researchers. Sport plays a unique role in promoting city connotation and creating city image. Shanghai＇s target of constructing Shanghai into a world sports city has brought a new opportunity for city image creation. The detailed means and mechanism of how to construct and shape the city image of Shanghai have been put on the key agenda. The paper holds that the way of constructing Shanghai＇s city image may include the following aspects, i.e., lay- ing emphasis on government＇s leading role; cultivating city image leadership with sport power; taking the road of the strategic development of sport events; consolidating city image cohesion with sport industry economy; upgrading Shanghai＇s city image appeal with sport culture exchange.