“互联网+”背景下体育产业发展研究

Sports Industry Development Strategy Study under the Background of “Internet plus”

国务院于2010年和2014年两次发文加快发展体育产业,同时还鼓励产业间的融合。国家发改委于2016年出台了相关方案,实施"十大扩消费行动",提出体育健身消费扩容行动。在大众创业万众创新的大背景下,"互联网+体育产业"发展的研究具有时代意义。本文采用文献资料法、比较研究法和逻辑分析法对互联网背景下体育行业成长进行研究,结果表明:"互联网+体育"模式可以有效促进体育产业不断升级创新,尤其是对体育传播、体育科技、体育文化以及体育旅游等的影响很大,"互联网+"技术已经成为影响中国体育产业的重要因素;"互联网+"直接影响到体育运动功能转变、促成体育软件完善研发以及综艺体育价值的内涵挖掘的影响因素。

Perfection has been made on the opinions of developing sports industry by the State Council twice respectively in 2010 and 2014, and at the same time, industrial integration is encouraged. Relative proposals have been released by State Development and Reform Committee in 2016, and expansion action of sports fitness consumption has been put forward in the implementation of the ten main actions of expanding consumption. Under the background of public innovation and masses entrepreneurships, study on the development of ＂ Internet plus Sports Industry has meanings in times. In the paper, documents literature, comparative research and logistic analysis are adopted to study on the growth of sports industry in the background of internet. Results show that the operational mode of Internet plus sports could facilitate continuous upgrading of Sports Industry, and meanwhile strengthen services beyond sports activities, especially media, scientific and technological development, cuhure, tourism and medicine. Affected by information technology, Chinese sports industry has been typical of services in big data era, which directly affects transformation of physical exercises functions, promotion to perfective development of sports software and excavation of variety sports values connotations influential factors.