鹤壁市体育品牌赛事潜力项目挖掘及带动效应研究

Research on Sport Brand Events Digging and Its Driving Effects in Hebi City

本研究采用文献法、访谈法、个案分析法,通过查阅体育品牌赛事资料,走访相关领导及负责人,对鹤壁市现有品牌赛事进行分析总结。通过对鹤壁市现有体育品牌赛事成功举办的研究,发现体育品牌赛事拉动了体育产业消费,推动了体育产业结构升级,带动了鹤壁市旅游业、餐饮业等第三产业的发展,但仍存在赛事水平低、规模小、覆盖面窄等缺陷。本研究旨在积极开拓市场,进一步为鹤壁市引进国际级拳击品牌赛事奠定基础,深入推进鹤壁市体育品牌赛事的产业优化升级。

Through checking sport brand events related literatures and surveying related leaders and people in charge, this study analyzes and concludes existed brand events in Hebi by using literature, interviews and case analysis methods. By researching on the successful run events in Hebi, it is concludes that the events promote sports industry development, accelerate sports industry structure upgrade, and help with the development of tourism, catering or other service industries. However, defects such as limited event level, small scales, and narrow coverage still exist. The aim of the study is to open up the market, lay the foundation for the introduction of international boxing brand competition in Hebi, and to further promote the optimization and upgrading of Hebi sports brand events.