新媒体时代高校网络意见领袖的培育

On Cultivating Colleges' Network Opinion Leaders in the New Media Age

高校网络意见领袖身处高校舆情的前沿阵地,掌握着较大的话语权,具有影响广泛的权威性,其言论直接影响高校舆情的走向,可引发积极与消极的双向影响。对高校网络意见领袖的培育应从两方面着手:一是强化思想引领,培养网络安全文明意识;二是积极搭建平台,营造健康干净的网络环境。

Colleges＇ Network Opinion Leaders have more discourse power and authority. What they say and do will directly influence the trends of public sentiment in colleges, which can be positive or negative. Two suggestions are put forward to cultivate colleges＇ network opinion leaders：one is to strengthen ideological guidance and cultivate network security civilization consciousness, the other is to provide a platform actively and create a healthy and clean network environment.