1[1]Day G S. Market Driven Strategy: Processes for Creating Value [ M ].New York: Free Press.
2[2]Sheth J N, Newman B I, Gross B L. Consumption values and market choice [ M ]. Cincinnati, Ohio: South Western Pubishing, 1991.
3[3]Sweeney J C, Sortar G N. Consumer perceived value:The development of a multiple tiem scale [ J]. Journal of Retailing, 2001,77(2) :203 -220.
4[4]Woodruff R B. Customer Value: The Next Source for Competitive Advantage [ J ]. Journal of the Academy of Marketing Science, 1997,25(2) :139 - 153.
5[5]Zeithaml V A. Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence [ J]. Journal of Marketing, 1998,52:2 - 22.
6[6]Gale, Bradley T. Managing Customer Value [ M ]. New York: Free Press, 1994.
7[7]Bettencourt L A. Customer voluntary performance :customers as partners in service delivery[J]. Journal of retailing,1997,73(3):383 -406.
8[8]Kotler P. Marketing management: analysis. planning,implementation,and control[ M ]. 9th ed, Upper Saddle River. N. J.: Prentice Hall,1997.