泉州体育用品出口竞争力聚类分析

The Clustering Analysis on the Export Competitiveness of Sporting Goods in Quanzhou City

根据最新国际贸易中心数据和2015年中国海关数据统计,运用ward系统聚类法对海丝沿线区域的体育用品进口额与泉州出口竞争力进行聚类分析。研究结果表明:一般体育用品及器械"刀尖肉肥",是泉州体育用品切入海丝沿线市场的最优商品分类;网羽用品及器械、球类运动用品及器械、冰雪运动用品及器械为次优类,冰雪运动用品及器械类的出口潜力巨大;大洋、南亚、中东、非洲是泉州体育用品企业进军海丝的首选阵地,有利于品牌快速扎根并做强做大;欧洲是泉州体育用品出口贸易的主要市场,亟需加大出口欧洲的竞争力砝码。

According to the statistical data from the latest international trade center and Chinese customs in 2015 and us- ing the ward＇sclustering method, the volume of imports of sports goodsalong Maritime Silk Road and the export competive- hess of Quanzhou are analyzed. The results show that： the general sports supplies and equipment are the best-selling prod- ucts, which are the best goods category that Quanzhou sports goods can be introduced markets along Maritime Silk Road; Meanwhile, tennis and badminton goods and its equipment, ball game goods and its equipment, winter sports goods and its equipment comes second; The winter sports goods and its equipment has great exportpoteutial;Oceanica, South Asia, the Middle East and Africa are the first choice for Quanzhousports goods companies to launch into the marketsalong Maritime Silk Road, which is beneficial for brands to rapidly grow and become stronger; Europe is the main market that Quanzhous- ports goods companies export their products. Therefore, it is necessary to gain much better competitive chances for exporting Europe.