全球创意产业贸易质量的综合评价

Comprehensive Evaluation on Trade Quality of Global Creative Industry

基于2003—2012年全球24个国家的创意产业贸易数据,采用基于熵的TOPSIS综合评价方法,运用多指标面板数据对创意产业的贸易质量进行了综合评价和聚类分析。测算出各国创意产业的贸易质量系数,并对其发展现状进行了分析。结果表明,发达国家的创意产业贸易质量普遍较高,但出现了分化现象,我国创意产业的贸易质量也呈现出不断恶化的趋势。

Based on the data of creative industry trade from 2003 to 2012 of 24 countries in the world, the entropy-based TOPSIS comprehensive evaluation method and the cluster analysis were used to evaluate the trade quality of the creative industry by using multi-index panel data.And the trade quality coefficients of the creative industries in different countries are measured and the development situation of the creative industries is analyzed.The results show that the quality of creative industry trade in developed countries is generally high, but there is a differentiation phenomenon.The trade quality of China＇s creative industries also showed a trend of deteriorating.