阅读推广基础理论的探索与构建——第一届全国图书馆阅读推广理论研讨会综述

Exploration and Construction of the Basic Theory of Reading Promotion——ASummaryofthe First National Library Reading Promotion Theory Seminar

文章首先概述第一届全国图书馆阅读推广理论研讨会情况,然后梳理14个报告和研讨的内容,主要包括:阅读推广是现代图书馆的使命;阅读推广基础理论的新思想,如阅读推广是图书馆的一项基本服务,全民阅读推广背景下的阅读推广概念界定,阅读推广伦理、边界、绩效评价,特殊群体的阅读推广,阅读推广中的阅读行为;基于技术、社交媒体、馆藏、品牌营销的阅读推广实践新探索。第一届全国图书馆阅读推广理论研讨会展示了阅读推广基础理论的丰富性,拓展了现代图书馆学的理论内涵。

The First Reading Promotion National Library Reading Promotion Theory Seminar with focus on the ＂ Basic Theory of launched several theme reports, relating to the mission of reading promotion; new ideas of reading promotion basic theory （e.g. new concept, service boundaries, professional ethics, performance evaluation, etc.） ; and new reading promotion practices （e.g. the practices based on technology, collection, social media and brand marketing） . The Seminar provides theoretical support for the reading promotion theoretical system and indicates the future direction for reading promotion practices.