运用新媒体构建网络思想政治教育新阵地——以河南财经政法大学国际经济与贸易学院“国贸小微”为例

Construction of the New Battlefield of Internet Ideological and Politics Education——Take "Micro-Class of International Trade" in International Economics and Trade College in Henan University of Finance, Politics and Law as an Example

新媒体环境下,如何增强高校学生思想政治教育工作的实效性至关重要。文章基于"国贸小微"新媒体平台运营和发展,分述如何利用新媒体构建网络思想政治教育新阵地。"国贸小微"线上平台的多元化为我院日常思想政治教育工作提供了丰富内容,也为师生提供便捷服务。通过新颖的形式和具有趣味性的内容,明晰定位开辟思想引领阵地、契合需求拓展成长服务阵地、优化管理创建组织动员阵地、交流互通构造答疑解惑阵地、强化要求开展安全教育阵地、革新形式打造创新创业阵地,吸引青年学生关注新媒体平台,进而达到服务国贸师生、传递青春正能量、宣扬国贸精神的目的,最终达成提高网络思想政治教育的终极目标。

It is very important to enhance the effectiveness of ideological and political education in college students under the new media environment. Based on the operation and development of the new media platform, the paper discusses how to use the new media to construct the new position of ideological and political education. The diversity ＂Micro Ants＂ online platform not only provides a wealth of content for our daily ideological and political e- ducation work, but also provides convenient services for teachers and students. Through the new form and interesting content, it makes the position clear to open up ideas to lead the position, fits the needs of expanding growth service position, optimizes the management to create organizations to mobilize positions, exchanges the ideas and constructs questions and answers positions, strengthens the requirements of security education positions, innovates forms to create innovative and entrepreneurial positions to attract young students＂ concern about the new media platform, and then to serve the teachers and students, transfer energy to promote the youth＇s spirit, and ultimately to improve the ideological and political network education.