“互联网+”时代传统零售业商业模式创新路径

"互联网+"时代的来临为我国传统零售业的商业模式创新带来了强劲的动力,也提供了较好的手段和工具,互联网经济的新常态表现为注重消费体验、线上线下互联、商务移动化和商务生态化。我国传统零售业在"互联网+"时代推进的浪潮中获得了较好的发展,但是也存在经营成本居高不下、线上线下渠道整合不畅、面临电子商务价格竞争等挑战。因此,基于对国内众多的传统零售企业商业模式的考量,传统零售业商业模式创新应该遵循"互联网+"时代的经济规律,迎合零售商业变化趋势,朝着零售+消费体验、零售+O2O、零售+移动商务和零售+生态产业链等方向发展。

The ＂Internet＋＂ era has brought a strong impetus for business model innovation of traditional retail industry in China, which also provides some better means and tools in this regard. The new normal of the Network Economy includes con- sumer experience, online and offline internet, commerce mobility and commerce ecology. Better development has been made for the traditional retail industry in China in ＂Internet＋＂ era, but there are still a variety of challenges like high op- eration cost, poor integration of online and offline businesses, price competition of e-commerce and so on. Based on the research and analysis of the domestic traditional retail business model, the innovation of business model for traditional re- tail industry should follow the economic laws in the ＂Internet＋＂ era, adapt to the trend of the retail business and develop towards retail＋consumer experience, retail＋O20, retail＋mobile business and retail＋ecological industry chain.