新媒体文化语境下纸质书籍设计的感性表达

Perceptual Expression of Paper Books' Design in the Context of New Media Culture

在新媒体时代电子产品媒介的影响下,数字媒体书籍逐渐替代纸质书籍,快餐式阅读方式使人们逐渐忽略了纸质书籍的阅读体验。重新审视纸质书籍设计立场,从视觉感知、体验感知、手工艺融入几个方面强调书籍设计的情感表达,以重新唤起人们对纸质书籍的阅读兴趣与阅读的文化体验。

Under the influence of electronic products in the new media era, digital media books gradually replace paper books, and fast-food reading method makes people ignore the reading experi- ence of paper books. Re-examine the design position of paper books, stress the emotional expression of book design from the several aspects of visual perception, experience perception and integrated hand- writing, in order to re-evoke people＇ s interest in reading paper books and the cultural experience of reading.