基于微媒体环境下图书馆推广服务模式的探索研究

Exploration and Study on the Extension Service Model of Library Based on Micro-media Environment

近年来,随着互联网技术的飞速发展以及移动设备的广泛应用,中国的新媒体呈现出融合化、大众化以及社会化的趋势,也悄然改变大众的阅读习惯,使得以"短平快"为特征的微阅读成为一种时尚潮流。同时,亦促使以纸质阅读为媒介基础的图书馆更新其推广服务模式,以应对新媒体的冲击。拟深入研究基于微媒体环境下图书馆推广服务模式,进一步探讨实现其推广服务的路径及推广过程中应注意的问题。

In recent years, with the rapid development of Internet technology and the wide application of mobile devices, new media forms have showed the trend of integration, popularization and socialization in China, and also changed pub- lic reading habits quietly, making micro-reading featured with ＂short, flat, fast＂ to be a fashion trend. Meanwhile, it made the library based on paper reading as a medium update its service model to deal with the impact of new me- dia. This paper studied the extension service model of library based on micro-media environment, and further ex- plored the ways to promote the service and the problems that should be paid attention in the process of popularization.