全渠道模式的物流支撑体系研究

Research on Logistics Support System of the Whole Channel Mode

在互联网的快速发展下,全渠道模式下供应链的变革将成为所有企业和渠道共同面临的问题,渠道将从传统的产品、服务全面向跨平台的数据化、移动化、交互式发展,大数据驱动的高效协同供应链促进了传统产品驱动的渠道扁平化,企业从以制造、产品、渠道、市场为竞争要素变成以消费者需求、数据为竞争要素,通过线上线下协同的全渠道供应链变革提供专业化的服务来满足消费者个性化需求,通过提升自身的运营体系进行柔性服务来实现共赢。

With the rapid development of the internet, all channels under the mode of supply chain transformation will become all the common problems faced by enterprises and channels, channels from the traditional products and comprehensive service to the cross platform data, mobile, interactive development, promote the channel flat traditional product driven, collaborative supply chain of large data driven by the enterprise from manufacturing, products, channels, market competition factors into consumer demand, competition for data elements, all channels of supply chain transformation through on- line and ofiline collaboration to provide professional services to meet the individual needs of consumers, flexible service by improving the operating system itself to achieve a win-win situation.