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连锁服装品牌“内容营销+网红”营销模式研究

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摘要 本文在对内容营销和网红分别论述的基础上,结合传统企业品牌在运作内容营销的优势,及网红吸引粉丝、维护粉丝及成为群体领袖的优势;对连锁服装品牌"内容营销+网红"营销模式进行了深入分析。
作者 周佳
出处 《现代商业》 2017年第10期68-69,共2页 Modern Business
基金 2014年度广东省高等学校优秀青年教师培养计划项目(项目编号:Yq2014185) 2015年中国纺织工业联合会教改项目(中纺联函【2015】175号):基于O2O模式的<服装连锁经营与实务>课程改革
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