摘要
随着互联网的高速发展与普及,以电子商务为代表的网上交易活动盛行。与此同时,对消费者而言,如何在众多商铺中选择优质商铺进行消费显得尤为重要。文章提出了一种基于h指数的电子商务商铺影响力评测方法,以"天猫商城"中销售手机的19家品牌旗舰店为研究对象,进行实例分析,用以辅助消费者选择高影响力的商铺,从而降低购物风险。
With the rapid development and popularization of the Internet, the online trading activities represented by e-commerce are prevalent. At the same time, for consumers, how to choose high-quality shops in many shops for consumption is particularly important. This paper presents a method of evaluating the influence of e-commerce shops based on the h-index, and analyzes the 19 flagship stores selling mobile phones in ＂Tmall＂ for the study, which can help consumers to choose high-impact shops, thereby reducing shopping risk.
作者
李佳益
Li Jiayi(Zhengzhou University, Zhengzhou 450000, Chin)
出处
《无线互联科技》
2017年第10期93-97,共5页
Wireless Internet Technology
