公共外交视角下我国国际传播力研究

Research on International Communication in China from the Perspective of Public Diplomacy

当前国际传播格局仍处于"西强我弱"的状态,这一状态与我国大国地位极不相符。随着公共外交和五大发展理念的明晰,我国国际传播力量不应再靠政府和官媒"单打独斗",而应吸纳民间的、专业的、行业的力量共同塑造国家形象,把握国际话语权。同时利用好新兴社交媒介、制作贴合西方受众的民间作品、打造媒体口碑进行多元整合传播等措施提升国际传播力。

At present,the international communication pattern is still in the state of＂the West is strong and our country is weak＂,which is very inconsistent with China’s status as a great power.With the clarity of public diplomacy and the five major development concepts,China’s international communication power should not rely on the government and＂take it alone＂when dealing with the official media.However,it should absorb the civil,professional,industrial forces to shape the national image,grasp the international discourse right.At the same time,we should make good use of the emerging social media,make popular civil works catering for western audience and improve international communication by creating media reputation through integration.