摘要
药品终端市场的壮大让民众的健康有了一定的保证,然而因为患者对药理一知半解,加上有关法规的解读与管控不到位,患者使用药品存在一定的疑问。笔者将对药品终端市场营销进行讨论。
It is important that the growth of drug terminal market has a certain assurance to people＇s health. However, because patients have a little knowledge of pharmacology and lack of sufficient regu- lations and supervision, patients might have some doubts with drug usage. Therefore, it is necessary for the author to discuss the drug terminal marketing.
出处
《湖北成人教育学院学报》
2017年第3期23-26,共4页
Journal of Hubei Adult Education Institute
基金
湖北技能型人才培养研究中心一般项目(2016JB016)
关键词
药品
终端市场
营销
分析和应用
drugs
terminal market
marketing
analysis and application
