基于轨道换乘满意度的结构方程模型建立

Structural Equation Modeling Based on Satisfaction of Rail Transfer Hub

从城市轨道换乘乘客的主观感知出发,分别从乘客期望、乘车体验、价值感知和认知反馈等因素入手,研究了长春市轨道换乘枢纽乘客的满意度,建立了基于城市轨道换乘枢纽满意度的结构方程模型,并进行了结果分析。通过分析各因素的各分项指标,对各分项指标进行调研及数据化处理,采用AMOS软件进行模型拟合,并用SPSS软件进行信度分析。分析结果显示,调研结果可信度较高;对于长春轻轨公司提供的各项服务,乘客的满意度偏低。

The structural equation models based on the passenger＇s satisfaction of urban rail transfer hub are established in this paper. From the viewpoint of passenger＇s subjective perception,the paper take into account the passenger＇s satisfaction according to passenger expectations,travel experience,value awareness,cognitive feedback and other factors,the structural model and the measurement models are given, respectively. The models fitting by using the software AMOS and analysis were carried out by using SPSS. The results of the analysis show that the survey credibility is higher,but the passenger＇s satisfaction is lower.