往事不回首,未来在路上:从天山云看广电网络的创新发展

No Recall the Past,Future On the Road:The Innovation and Development of Broadcast & TV Network From the Perspective of Tianshan Cloud

从广电网络所面临新的产业环境和市场格局出发,在互联网与前沿科技带来的挑战之下,分析了广电网络创新发展的方向与路径。并以天山云的实践经验为视角,阐述了在媒体融合语境下,广电网络需要从技术、产品、市场,运营、体制等全方位突破,从而赢得转型发展的空间与时间,最终构建广电网络的产业生态。

In the context of challenge brought about by Internet and advanced technology, this paper analyzes the direction and path of the innovated development of broadcast ＆ TV network which is confronted with new industrial environment and market structure. Based on the practical experience of Tianshan cloud, this paper states that broadcast ＆ TV network should make an all-round breakthrough from the aspects of technology, product, market, operation, and system. Only in this way, will cable operators win the space and time for transformation and development and build the industrial ecology of broadcast ＆ TV network.