高职《市场营销》教学改革实践

Research on Teaching Reform of Marketing Course in Higher Vocational Colleges

随着互联网时代的到来,高职《市场营销》课程教学需要不断改革创新,才能培养出适应企业发展需要的专业人才。本文针对《市场营销》教学改革中存在的问题,从教学内容、教学方法、课程考核和教师实践能力提高等方面进行分析并提出了相应对策。

With Internet economy revolution on the way, the course of Marketing needs to be reformed and innovated in high vocational colleges so as to cultivate professional marketing talents to satisfy the require- ments of the enterprise development. Aiming at the existing problems in the teaching reform, this paper ex- plores the teaching contents, teaching methods, curriculum evaluation and presents corresponding countermea- sures and improvement of the teachers＇ practice ability with the purpose of providing certain reference to the teaching reform of the Marketing course.