新常态下旅游从业者的文化素养研究——以丽江为例

On Cultural and Historical Literacy of Tourism Practitioners in the New Normal Era——A Case Study of Lijiang

旅游业异军突起,跃居为地域支柱性产业,与此同时,旅游者与旅游从业者这一供需矛盾日益凸显。文章以丽江为例,从旅游文化在旅游地呈现、旅游从业人员的文化素养缺失、文化教育对策等方面进行探析,希冀增加研究意义。

The rapid development of tourism makes it one of the pillar industries in many regions, and tourism practitioners＇ knowledge on humanities is now a major force propelling the development of the tourism industry. This paper, taking Lijiang ancient town as an example, analyzes the incarnation forms history and culture and tourism practitioners＇ lack of cultural and historical knowledge, and explores innovative strategies to promote continued education for tourism practitioners on history and culture.