驰骋的新女性——19世纪末法国自行车海报广告中的女性图景

Galloping New Women:A Study of Female Images in Bicycles' Commercial Posters of the Late 19^(th) Century's France

自行车是19世纪西方资本主义国家最具代表性的工业产品之一。法国作为其全球商品化的始发地,借助石印术在印刷出版业的广泛应用,发行了大量的商业海报这一群众喜闻乐见的广告载体。此时期的法国自行车海报广告,采用了众多鲜明各异的女性形象,在缔造了一个资本主义经济神话的同时,还真实呈现了19世纪下半叶法国女性平权、解放运动的现实、意义与局限。

Bicycle was one of the most representative industrial products of Western countries in the 19th century. France, a country where its global commercialization was initiated, produced a great number of posters thanks to the adoption of lithography by the press industry at that time. These bicycle posters,figuring various female images ,which not only helped to create a mythology of the capitalist economy but also truly reflected the historical context, revealed the significance and the limitations of French women＇s quest for equal rights and liberation in the second half of the 19th century.