老凤祥品牌营销问题及改进措施

The questions and improvement approach of LaoFengXiang's brand marketing

品牌建设首先是一种意识,同时也是一种行动和战略管理理念。老凤祥的经验做法很好地诠释了企业品牌建设与企业发展的关系。老凤祥的品牌战略建设和发展提供了企业战略研究的典范。研究和分析企业的宏观发展环境,科学评价影响企业发展的外部因素,对于明确企业的品牌战略发展目标、制订战略规划都有十分重要的意义。

First of all,brand construction is kind of conscious,meanwhile,it is also a kind of action and strategy management philosophy.LaoFengXiang＇s experience well expresses the relationship between company＇s brand construction and development.The brand strategy construction and development of LaoFengXiang provides good example for others to do company strategy research. Research and analyze the company＇s macro development enviromnent,and evaluate the exterior factors that influence the development, all these things are great meaningful for ensuring the development goal of company＇s brand strategy and drawing up the strategy project.