北京市旅游交通方式选择行为研究

Choice of Tourism Traffic Mode in Beijing

为防止北京市旅游高峰期间景区周边交通混乱以及城市交通路网负荷增加,选取北京市三处景点进行问卷调查,将游客的年龄、是否有车、月收入、同行人数及同伴类型等数据作为影响游客交通方式选择的因素。与此同时,对所需数据进行有效性检验,进而分析不同游客的出行方式特性,利用非集计模型对游客的交通方式选择行为进行研究。结果显示:游客的年龄、是否有车、月收入、同行人数以及同伴类型这几类因素对游客的交通方式选择的影响均显著,并得到游客对私家车、出租车、地铁及公交车这四类交通方式选择的比例,分别为17%,7%,54%,22%。研究表明,北京市旅游交通方式的需求以公共交通为主,尤其是对轨道交通的需求,为此建议进一步加大北京市旅游公共交通系统建设,提高旅游交通的服务质量。

In order to prevent the traffic disturbance surrounding scenic area and the increasing of urban traffic network load, three scenic spots in Beijing were selected to make the questionnaire survey. It regarded the age of tourists, having cars or not, monthly income, number of peers and the type of companion as factors influencing the choice of tourists＇ traffic mode. At the same time, the validity of data was tested, the characteristics of travel modes of different tourists were analyzed, and the disaggregate model was used to study the tourists＇ choice of traffic mode. The results show that factors including the age of the tourists, having cars or not, the monthly income, the number of peers and the type of companions have significant impact on the choice of the tourists＇ traffic mode. The proportion of traffic mode choice on private cars, taxis, subways and buses, was 17%, 7%, 54%, 22% respectively. The research shows that the demands of tourism traffic modes in Beijing are mainly based on public transport, especially for the rail transit. It is necessary to further increase the construction of public transport system in Beijing and improve the service quality.