基本需要满足对游戏满意度的影响:沉醉感和积极情绪的序列中介作用

The Impact of Basic Needs Satisfaction on Game Satisfaction:The Serial Mediating Role of Flow Experience and Positive Emotion

为探讨基本需要满足对游戏满意度的影响及其作用机制,研究采用基本需要满足问卷、沉醉感问卷、积极情感量表和游戏满意度问卷对286名网络游戏玩家进行调查。结果发现:(1)基本需要满足、沉醉感、积极情绪和游戏满意度之间两两显著正相关;(2)基本需要满足对游戏满意度不仅有直接预测作用,还能通过三条间接路径影响游戏满意度:沉醉感的中介作用;积极情绪的中介作用;沉醉感和积极情绪的链式中介作用。结论:基本需要满足不仅对游戏满意度有直接影响,还能通过沉醉感和积极情绪的序列中介作用影响游戏满意度。

In order to investigate the impact of basic needs satisfaction on game satisfaction as well as the mediation of flow experience and positive emotion, a sample of 286 online-game player completed Questionnaire of Basic Needs Satisfaction, Flow Experience Questionnaire, Positive Affect Scale and Satisfaction With Game Scale. Data were analyzed with SPSS 17.0. We used bias-corrected percentile Bootstrap method to analyze the chain mediating roles of online flow experience and positive emotion in relationship between basic needs satisfaction and game satisfaction. The results indicated： 1） the four factors of basic needs satisfaction, flow experience, positive emotion and game satisfaction are all pairwise correlated; basic needs satisfaction had an direct effect on game satisfaction and could significantly predict flow experience and positive emotion; flow experience could significantly predict positive emotion; and both flow experience and positive emotion could significantly predict game satisfaction. 2） basic needs satisfaction affected game satisfaction through three indirect paths： the mediating role of flow experience, the mediating role of positive emotion, and the chain mediating role of both online flow experience and positive emotion. Conclusion： Basic needs satisfaction not only had an direct effect on game satisfaction but also affected game satisfaction through the serial mediating role of flow experience and positive emotion.